This is a new text from our “guest writer” Christoph Henties.
A chorus on strategy
“Felt is not recognized.
Recognised is not formulated.
Formulated is not proclaimed.
Proclaimed is not understood.
Understood is not agreed.
Agreed is not applied.
Applied is not maintained.
Maintained is not felt. Felt is not…!”
Whether you are a jazz or classical music fan, love pulsating swing or soulful ballads, everyone can musically intonate the above chorus, the “strategy song”, in their own way. And as a rule, harmonies and songs, especially if you like them, become a catchy tune in your memory – they play themselves, so to speak, almost involuntarily recurring in your “spiritual ear”. How nice it would be if this metaphor also applied to companies‘ extensively elaborated strategic plans.
Continue reading “Feeling strategies – with dedication and passion against blind trust”